Thursday, July 09, 2020

Invictus

Out of the night that covers me
Black as the pit from pole to pole,
I thnk whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance,
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.

-- William Ernest Henley (1849-1903) written in 1875 published in 1888 by English poet of the Victorian era.

Reportedly, this was Nelson Mandela's favorite poem, which he recited each day during his confinement on Robben Island.  LSJ was honored to visit Mandela's cell during a visit to South Africa; tremendously moving.

The poem was mentioned June 4, 2020 by David C. Banks, President + CEO of The Eagle Academy Foundation during a Beyond the Classroom: Resources and Support for Virtual Learning Town Hall (K-12 and higher ed) sponsored by the New York Urban League.

All of Banks’ students, primarily young men of color, learn this poem as they enter the academy. I invite you to share it with your circles of influence.

What’s your favorite poem or spoken word piece? Post to @lsjnow with your name and social handle so others may be inspired.

Wednesday, June 03, 2020

#RIA: Racism in America

While coronavirus rightly captured our attention for the bulk of spring, the wrongs of American racism rise in the heat of summer 2020.

Political pundits, columnists and professional organizations and eagerly weigh in. Yet I wonder how the conversation would change if the world was open and most pundits and columnists were departing for vacation.

One thing’s for sure. You can’t escape the in-you-face marches or the bended knee on George Floyd’s neck—reminiscent of a modern day lynching.

Murders by police are more common in the African-American community; the unfortunate statistics are brutal and now available from a wide range of sources.

People are paying attention, but for how long? It’s up to all of us to keep pressure on elected officials, the judicial system and corporate America.

As a writer - educator - entrepreneur, I’ve heard 40+ years of statements and professional communicators and media channels rising up in support. But will they still be around to do the hard work once the cameras are gone?

What am I going to do in this season of change? 

I will …

1. Launch Life Skills Journey, a series of workshops to help young people and families navigate the 3Es - education, employment and entrepreneurship.

2. Continue to share substantive info among my circles of influence (colleagues, corporate executives, college students, youth, community leaders, educators, etc.)

3. Be even more vocal in the right spaces; speak truth to power and maintain silence among insincere audiences. We must understand who our true allies are; aka: when people show you who they are, believe them (everyone is not your friend).

I’ve learned all conversations are not productive. That said, during this season of support (60+) I recommit to lend my time, talent and voice to significant causes that empower my community (translation: people of color, and others). It's the only way. Stop thinking the government or your employer will save you, because they won't. 

Young or old, work to be resourceful and develop multiple revenue streams. Yes, even during a pandemic and civil strife.

What’s your plan?

Let’s turn #RIA (Racism in America) into a real #SAVEYOURCOMMUNITY movement before it’s too late. Hoping for change won’t make it happen. Step forward and continue to make action happen--long after the June marches.

Communications Lessons from Covid-19

A version of this post was forwarded to PR News as part of it’s Covid-19 communications survey.

Q: As a marketing communications strategist, what have you learned about internal or external communications from the pandemic and will any of it be relevant after the pandemic?

A: Everyone’s weighing in. Colleagues in public relations, advertising and academia. As I reflect on this important topic, I ponder the role of relevancy in today’s world, particularly the relevance of African Americans during our nation’s current health and human rights crises.

All information revealed as a result of the pandemic can be relevant, depending on the sender, channel and receiver. In these uncertain times, it’s vital all audiences learn to 1) consider the source 2) read and research a wide range of media and 3) think critically to determine what’s wrong and what’s right (aka - don’t always believe the party line or accept what’s force fed by mainstream outlets).

Internal: My company’s communications has remained consistent; we share insight and information to enhance clients' knowledge so they can make wise decisions to drive business forward.

On the client side, internal comms responsibilities have likely expanded. In today’s world, corporate leaders are challenged to deal with revenue reduction (or evaporation), keep employees and customers informed, often while managing a shrinking staff and deploying social distancing measures. And, those among the WFH (work from home) brigade with school age children or elder care responsibilities have multiple issues to balance.

Workplace communicators and HR teams often offer solutions by way of employee benefits, including counseling services to keep employees on an even keel so they can contribute. A few PR associates’ practices are flourishing as a result of expanded services offered through insurance companies.

External: While news organizations have contracted, there’s definitely relevant news to acquire or share—if people are armed with skills to secure information from a vast array of sources, including but not limited to social media.

We have a unique opportunity to expand communications from the product and service arenas to effective cause marketing. Now is the time.

On the corporate side, we see coronavirus messages about how America can get back to normal. Yet communities are hurting; lives and livelihoods have been lost.

There are opportunities to be part of the solution, and use cause related marketing as a tool to stimulate powerful conversations on the road to change. The jury’s still out regarding how corporate America will step forward. This will be even more challenging due to the economic downturn in the midst of Covid-19.

Point in case: When we examine social justice issues following the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Eric Garner, Treyvon Martin, Michael Griffith (among thousands), it will be interesting to see which companies have the moral fortitude to address racism -- yes racism -- as part of their mission as corporate patriots.

As we attempt to PAUSE societal ills, police and government will need help. It's our role as communicators to offer real assistance in our roles as counselors, consumers and American citizens.

Will we step up and be the real influencers in society? That’s the question.

Saturday, July 06, 2019

Be a Good American and Support Families @ Mexican Border



9 Organizations Helping Migrant Children That You Can Donate To

7 Activist Groups Supporting Families at the Border That Need Your Help


Sunday, September 10, 2017

Prof. Lynne Scott Jackson's Success Principles

I shared these principles with CCNY Ad/PR students at the start of the semester and thought the info might be useful to new professionals in all fields.  Enjoy!

> Be on time.  Tardiness reflects on your personal brand and is duly noted.  Don't use transit issues and parking as excuses.

> Don't assume.  Cross check facts, assignment due dates, registration, financial internship, scholarship and fellowship deadlines.

> Get to know profs, including professors and professionals in the field.  Learn from experts.  Find mentors to help you on your journey.

> Apply yourself in class, on campus, in your community--and in life.

> Practice professionalism at all times.

> Gain experience / internships NOW to make yourself marketable to potential employers and clients in the months ahead.

> Participate in CCNY Public Relations Student Society of America (PRSSA) and American Advertising Federation (AAF) Ad/PR clubs, student government and campus life.

> Join communications industry groups as associate members upon graduation to get a leg up on job leads.

> Stay well.  communications are well versed, well read and well informed.

> Be interested and interesting.

> Stretch.  Get out of your comfort zone and try something new (learn a third language, take a yoga or tai chi class, travel).

> Follow up and follow through.  Everyone's busy and has multiple responsibilities.

> Consider a side hustle.  Entrepreneurship can provide supplemental income. You're talented-market yourself!  Tip for musicians, photographers, creatives, gigmasters.com.

> Enjoy the moment.  Don't miss what's right in front of you.

✮ Ad/PR All Stars 
are
Attentive  Disciplined  Proactive ✮ Responsible

Monday, January 09, 2017

Get Off Tech (sometimes) and On With Your Life

Jane Brody’s New York Times story Hooked on Our Smartphones featured “The Power of Off,” a new book by Nancy Colier that features a 30 day tech detox plan.  A licensed clinical social worker, Colier is concerned we are so wed to our devices that children, young adults and older Americans are missing out on grounded activities that make us whole. 

Call it old school or whatever, but selfies and social media can cause a drain on your intelligence if you don’t take steps to use it wisely and monitor your intake. 

Interestingly, WABC’s Black-ish took on the topic of society and it’s addiction to the digital realm.  Once topics reach Hollywood and the writer’s room, they’re on track for mass consumption and have definitely reached a tipping point.  Aside:  Kudos to Tracee Ellis Ross for winning the Golden Globe for best actress in a comedy series and weaving her biracial heritage and alma mater (Brown) into the storyline. 

As we know, it’s important to share our stories and connect.  While technology helps tremendously, we just have to be mindful to maintain a balance.  Once things get out of kilter

Otherwise, like anything else, you can become an addict.

News flash:  unless you’re a surgeon or have an ill child or parent, most of what you’re consuming or reacting to isn’t life or death.  You can respond in due course; set parameters with business colleagues (responses within 60 minutes, 2 hours, 24 hours, etc.).  Most right minded souls respond well to realistic boundaries.  Most people they simply want a timely answer to their request or question.  And, because they’re busy, they’re respectful of your priorities and are willing (within reason) to wait.

Truth be told, people who can’t steer clear of their devices truly irk me.  Nothing is that important to be on your device all the time.  I must admit it has an impact on my impression on how they’re able to process info (or lack thereof).  Alas, we all have bad habits; I’m trying to break some of my “tech addictions” as well.

Colier offers these tips (source:  New York Times, Jan. 9, 2017):

>  Start by recognizing how much digital use is really needed, say for work or navigation or letting family members know you’re OK and what is merely a habit or responding, posting and self-distraction.

>  Make little changes.  Refrain from using your device while eating or spending time with friends, and add one thing a day that’s done without the phone.

>  Become very conscious of what’s important to you, what really nourishes you, and devote more time and attention to it.

Hmm … I may have to adopt a few of these valuable lessons as I reevaluate my life, plan for Millynneum’s 20th Anniversary and plan spring CCNY coursework.

Here are LSJ’s tech tips:

What I’m committed to in the weeks ahead (good news for my students and colleagues):

> Send less / shorter emails (avoid overwhelm)
- Let people reach out to me w/ questions
- Avoid providing all the answers
- Allow them room to research and make their own mistakes
- Understand their way is OK
- Opt to assist on their journey

> Avoid responding to non-urgent sends and make better use of my calendar, setting aside specific times to respond (anything outside of those time frames can wait, unless it’s time sensitive).

> Respond within a 24 hour window (remember to take my own advice, I’m a marketing consultant and professor, not a surgeon – most things aren’t that urgent).

> Reconnect with family members and friends with personal handwritten notes.  That’s right, the kind where you actually have to write, buy a stamp and post the mail.  Fun fact:  cursive and letters are making a comeback; it’s said that elementary school students in particular reinforce what they learn when they have to write by hand; digital recall is different doesn’t allow for optimum comprehension.

> Weekends:  offline, unless urgent.  Yeah, it’s a habit … we all must check our devices at some point, because contemporary life and business mandates that we stay somewhat connected.  Or, we’re perceived as totally being out of the loop.  However, over the holidays I allowed / forced myself to be offline for swatches of time, which was truly glorious.

> Realize while I’m committed to be responsive, others’ needs must also fit into my well-planned priorities for the day, week, month or year.  Take heed of the old adage:  an emergency for you does not constitute a priority for me.  Thankfully, the individuals and clients I align myself with including those in the business of education (including students) are schedule-oriented and for the most part, extremely timely.  Good habits breed good results.

> Schedules and plans lead to success; technology, used wisely, can aid in this process.

> Schedule telecons when time for face to face meetings gets challenging. While 1on1s may be preferred, they can’t always happen.  Opt to be open to 7 am or 8 pm business telecon.  This creates new windows of opportunity; the world is fresh with optimism, energy and possibilities.  Important note:  if others aren’t open to that type of scheduling, you have an idea of whether or not you can work together on projects or in business; it’s so important to be in sync.

Email + Digital Life protocol

> It’s customary in business and academia to offer the favor of a reply (at least once in a while).

> If it hasn’t bounced back, the recipient GOT IT.  Your digital trail is complete.  Duly noted if the receiver doesn’t touch base.  Next step, email again, text, pick up the phone or here’s a novel idea:  approach them face to face.

> Consider the meaning of digital silence.  They’ve got your message, haven’t responded.  As a mentor once told me, “You have your answer.” Saves a lot of time when you take this back to basics, brass tacks approach to life.

> Don’t take a digital dialogue (or lack thereof) personally.  The world doesn’t revolve around your digital life, email or text.  The world is real and sometimes messy.  Individuals are dealing with multiple priorities, ill family members or other real world challenges, life goals or transitions that must be handled in real time. 

There are some people you may not hear from for years.  That’s okay, because in the scheme of what their current priorities are … your communiqué is not urgent.  They’re doing the best they can to be there and be supportive of those in their immediate circles.  You can’t be of true service and assistance to a core group of hundreds or thousands of friends (i.e. your digital life). 

This is where social media can be a real plus, because when you’re ready, you can reconnect with a click, catch up, share a few highlights, extend congratulations and move forward if the other party is receptive.  In this case, technology allows us to have more human interactions that we ever thought possible.

Reach out when and if you can.  Cherish interactions from the past and present; but always try to save room for new connections.  Otherwise you don’t move forward or grow.  Also, remember many people are insecure, lack people skills (due to our infatuation with tech) and often hide behind their screens because they aren’t empowered enough to approach things face to face. 

That’s okay; love them anyway.  Life is too short to let anyone steal your joy.

Indeed, I’m committed to a wonderful 2017 where tech supports my projects and works in my favor.  Share your digital detox tips with those in your circles.




Wednesday, January 04, 2017

What I'm Reading

The Alchemist
by Paulo Coelho

> lessons for the ages

Africa’s Lions
Growth Traps and Opportunities for Six African Economies
Haroon Bhorat and Finn Tarp, Editors

> important info regarding the continent’s surge as a powerhouse

Seat of the Soul
Gary Zukav

> with prefaces from Oprah Winfrey and Maya Angelou, plus a new foreword and study guide from the author in celebration of the 25th Anniversary edition you simply can’t go wrong

Race Talk and the Conspiracy of Silence
Understanding and Facilitating Difficult Dialogues on Race
Derald Wing Sue, PhD

> an absolute must read for all in the diversity + inclusion arena

OK, back to the books.